If you’re not using social media to promote your research, you’re missing out on a significantly lucrative audience. What once began as superficial communication opportunities has become a billion-dollar industry for businesses to market their products and services, and even academia is leveraging on the popularity.
The pendulum shift in education to distance learning has revamped how professors and educators are tackling instructional methods. Over one billion people are turning to online resources for their learning material through virtual classrooms of multiple different types. Adults use independent, self-paced learning courses to add to their knowledge and skills, and students turn to online resources to aid them in learning their coursework. Because of the predominance of this, many scholars are turning to YouTube channels to improve the educational reach of their work.
The Advantages of Distance Learning
Distance learning comes with a wide array of advantages, but the first thing to note is that in this new, post-pandemic era, for many people it’s not a choice. It’s a safety and health requirement. Thousands of schools are choosing to offer only online education for the wellbeing of their staff and students. For these people, distance learning might not be the preferred solution but it’s all they have. Some of them are going to be looking for ways to make it easier for themselves to comprehend the material because they learn better in person but don’t have that opportunity.
However, millions of people are opting for distance learning simply because of the myriad of benefits it offers. With virtual education, students of all ages have the ability to learn with advantages like:
● Flexible scheduling to choose when it’s convenient for them to attend classes and complete coursework
● Working at their own pace to ensure they understand the material before moving on or going ahead if they already know something
● Having the ability to work from anywhere with a device and WiFi
● Having lower-cost or free options to select from to further their education
● Having a wider variety of learning courses to choose from, often from anywhere in the world
With so many advantages, it’s understandable that people are opting for distance learning over in-person opportunities, but they do need extra resources to help them with content and extra course options.
As more generations grow up with technology and smart devices for on-demand information dissemination, the art of reading is slowly being replaced with video learning material. That makes YouTube the perfect forum to share your knowledge with the world. Once you know the audience you want to focus on, you, too, can curate an educational curriculum or a one-episode video to give them your information.
If you want to start a YouTube channel and you have a goal and target audience, it’s simple to do. People turn to YouTube frequently because it has free and paid options, depending on what you’re looking for. As a YouTuber or the audience member, it’s easy to use. The wider the following you have, the more impact your video will generate.
YouTube is even used in classrooms for the educational program options, especially in the field of science, where topics that were once theological can become visually understood. Researchers and educators from institutions as prestigious as Harvard and Yale have their own channels on YouTube and attract millions of viewers regularly. Because virtual learning reaches a target without borders, everyone, regardless of their learning level, can benefit from YouTube. The channels are easily accessible, can be designed as supplementary material or primary curriculums, and can be used in any environment with a device and WiFi.
You’ll find educational channels from Stanford to National Geographic, and anywhere in between. If you want to use YouTube to leverage your educational reach, find your niche, create a few topics, and see where your imagination takes you!
Impactio Can Help You Improve Your Reach, Too
Helping others learn through social media forums like YouTube is not only beneficial to everyone involved, but it can also be fun! You can use your research to drive your course material, and when you integrate Impactio with what you’re doing, the compilation part of putting together your manuscript is a breeze.
Impactio is a program dedicated to helping academic experts by giving them all the tools they need in one platform. From start to finish, researchers can easily plug in their content, design infographics to expand on data, and turn their paper into a professional PDF document or a web page to refer to on their YouTube and other social media channels. Spend less time on the research designing stage so you can have more time to do the things you enjoy, like designing experiments and promoting your YouTube channel, when you use Impactio!