The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider: models and theories effectively used in brand management research and practice how the world's leading companies are managing their brands the latest thinking, techniques and initiatives used by agencies and consultants current case studies which explore leading organisations' practical experiences, the problems faced and the lessons learned applied research from leading business schools, research institutes and universities If after reading the aims and scope you consider your article potentially relevant you may submit your work for consideration as per the normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission.