Ts. Dr. Norbayah Mohd Suki is an Associate Professor at Universiti Utara Malaysia, Kampus Kuala Lumpur. Her research interests include Creative Multimedia, Mobile Learning, Animation, HCI, Educational Technology, M-commerce, E-commerce, User Experience and Behaviour, etc. She has mentored several postgraduate students; published papers in peer-review ISI and SCOPUS indexed journals, books chapters and international conference proceedings. She can be reached at bayasuki@yahoo.com.