Resume
Researcher
ORCID: 0000-0002-1724-8665
ResearcherID: J-9909-2014
Carlos
Diaz Ruiz
Finland
Citations
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Contact Info
Resume
About
I am a business academic specializing in marketing strategy, market-shaping, and consumer culture. My expertise is in the social and cultural dynamics of markets. As a business anthropologist, I use qualitative research such as ethnography, interviews, and social media listening to design consumer-led marketing strategies. My work encourages me to pay attention to culture and trends, embracing their complexity and contradictions.
Professional Skills
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Work Experience
Assistant Professor of Marketing
Hanken School of Economics January 2022 - Present
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Education
Prizes and Awards
Award
Jun 2011
Best Literature Review. Academy of Marketing 2011
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