Resume
Publications
Citations
Researcher
Carlos
Diaz Ruiz
Lecturer at University of Auckland
Graduate School of Management
Citations
20 / 171
Contact Info
Resume
Publications
Citations
About
Business researcher specialized in marketing, market innovation and consumer culture. His work mobilizes in-depth qualitative research methods, like ethnography, in the thriving consumer tribes and the vibrant start-ups to understand the trends that shape the future of society. He currently serves as Lecturer at The University of Auckland.
Metrics Overview
Publications
30
Since 2011
Citations
20 / 171
Worldwide
Avg. Citations
5
Per publication
G-Index
8
In past 5 years
Research Experience
Lecturer
University of Auckland|January 2018 - Present
Lecturer
University of Auckland|January 2018 - Present
Professor (Assistant)
Kedge Business School, Bordeaux|August 2015 - Present
Assistant Professor in Marketing
Kedge Business School, Bordeaux|August 2015 - Present
Assistant Professor in Marketing
Kedge Business School, Bordeaux|August 2015 - Present
Professor (Assistant)
Kedge Business School, Bordeaux|August 2015 - Present
Postdoctoral researcher
Aalto University|August 2014 - Present
Lecturer in Consumer Culture
Aalto University|August 2014 - Present
Course on Consumer Culture Theory (CCT) and consumer behavior
Lecturer in Consumer Culture
Aalto University|August 2014 - Present
Course on Consumer Culture Theory (CCT) and consumer behavior
Postdoctoral researcher
Aalto University|August 2014 - Present
Doctoral researcher
Hanken School of Economics|August 2010 - Present
Doctoral researcher
Hanken School of Economics|August 2010 - Present
Consumer Insights specialist
Commercial market research agency|May 2002 - Present
Director of consumer insights. Commercial Research in Fast Moving Consumer Goods (FMCG). Main clients: Manpower, MasterCard, Coca-Cola Company
Consumer Insights specialist
Commercial market research agency|May 2002 - Present
Director of consumer insights. Commercial Research in Fast Moving Consumer Goods (FMCG). Main clients: Manpower, MasterCard, Coca-Cola Company
Education
Hanken School of Economics
2010 - 2014
Marketing
University of Jyväskylä
2005 - 2007
Intercultural Communication
Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM)
1997 - 2002
Marketing
Prizes and Awards
Award
Jun 2011
Best Literature Review. Academy of Marketing 2011
Realted Researchers