The project starts with the mapping of research experiences in Transformative Consumer Research (TCR) that are currently being developed, or has been developed, in a Latin American setting. These experience will be the starting point of an interesting dialogue about how the particularities of Latin American countries benefit, and be benefited, from the TCR scholarship. The project ultimate objectives are 1) raise awareness about the challenges and opportunities for researchers who want to pursue TCR in Latin America. 2) Build an informal network of researchers for continuing developing this research agenda.

We are looking at the effect of time perspective on different aspects of decision making relevant behaviors.