I am intensely interested in Marketing in digital environments and in educating future marketers. My current research and teaching focus on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Cognitive Computing, Internet of Things, Big Data and Consumer Neuroscience (or Neuromarketing) on the future marketing practice. My objective: to contribute with research knowledge not only interesting for academia but also relevant for the field. My research activity in the last 15 years has yielded more than 80 articles in journals, books, and conference proceedings.