Mohsen Akbari is an associate professor teaching marketing and consumer behavior studies at University of Guilan. He has published some papers in international prestigious journals (like European Management Review, Expert Systems with Applications, Small Group Research and ...) and many other Iranian prestigious journals. He is currently member of editorial boards of some prestigious journals (Like Journal of Consumer Marketing, Marketing and Branding Research and International Journal of Schooling) His main research interests are behavioral strategic marketing, consumer behavior and consumer psychology.