Dr. Nebojsa S. Davcik is an Associate Professor of Marketing at the EM Normandie Business School, Metis Lab, Oxford, UK. He received his Ph.D. in Economics & Management from University of Padua, Department of Economic Sciences “Marco Fanno”, in 2010.

Dr. Davcik’s research interests are related to broad field of brand and marketing management concepts, resource-based inquiry as well as quantitative methods. Before he joined the Ph.D. program at the University of Padua, he had worked as a market development consultant in the food industry for small and medium enterprises.

Dr. Davcik published in leading academic journals such as the Journal of Business Research, European Journal of Marketing, Journal of Product and Brand Management, Asia Pacific Journal of Management, among others. He also serves as a member of the Editorial Advisory Board to the Journal of the Academy of Marketing Science, Journal of Business Research and Journal of Product and Brand Management as well as the ad hoc reviewer to the Academy of Management Discoveries, European Journal of Marketing, British Journal of Management, among others. Dr. Davcik was the co-guest editor of special issues in the Journal of Business Research (2016) and Journal of Product and Brand Management (2019) as well as the author of numerous book chapters.