I Gusti Bagus Rai Utama is Professor of Tourism in the Faculty of Business, Tourism, Education, and Humanity,  Dhyana Pura University, Bali, Indonesia. He completed his Doctorate Degree in Tourism Studies and Master’s degree of Agribusiness from Udayana University, and Master of Arts in Leisure and Tourism Studies from CHN Professional University, Netherlands (now NHL Stenden), and Bachelor of Arts in Development Economic from Mahasaraswati University, Bali. His research focuses on Economic Tourism, Agritourism, Destination Management, and Senior Tourism.