Roger B Mason currently works as an Honorary Research Professor in Marketing and Retail at Durban University of Technology, supervising, researching and publishing in Marketing, Management and Retail. Previously he was the Wholesale and Retail Leadership Chair, Cape Peninsula University of Technology.
Durban University of Technology|January 2014 - Present
Research, paper publishing; supervision of post grad students; staff research capacitation
PROFESSOR, Wholesale & Retail Leadership Chair
Cape Peninsula University of Technology|January 2014 - March 2020
Management of chair, supervision of contract researchers & post grad students, publication of Chair’s research, international collaboration, promotion of research in CPUT & W&R industry, staff mentoring
PROFESSOR – MARKETING & RETAIL
Durban University of Technology|January 2012 - December 2013
½ day Departmental lecturing: 2nd year: Retail Business Management 2; 4th year: Retail Research Methodology; Marketing Management; and 5th & 6th year: Supervising masters/doctoral students.
½ day Researcher NRF researcher – marketing, management, complexity science & space sciences.
Durban University of Technology|January 2010 - December 2012
½ day faculty post - research, publishing, improving staff qualifications, research training, promoting research, Faculty Research Committee, Faculty rep on university's research and higher degrees committees. ½ day lecturing: 2nd year: Retail Business Management 2; 4th yr: Applied Marketing IV, Retail Research Methodology, Marketing Management. 5th & 6th year post grad supervision.
Durban University of Technology|January 2009 - December 2012
Subjects lectured to 2010: 2nd yr: Retail Bus Management II, 3rd yr: Marketing Research; 4th yr: Applied Marketing IV, Marketing Management; 5th & 6th yr: Supervising masters/doctoral students.
HONORARY RESEARCH FELLOW
University of Wolverhampton|July 2005 - December 2010
Publication of journal articles; collaboration with Wolverhampton colleagues
Durban University of Technology|January 1994 - December 2009
Subjects lectured: 1st year - Marketing I, Practice of Selling (IMM), Personal Selling (IMM); 2nd year – Cons Behav., Logistics II (Retail), Bus Management (IMM), Bus Admin II (Food & Nutr); 3rd year - Sales Man, Mkt Res III, Mkt III, Intern Mkt (IMM), Mkt Strat (IMM & CIM, UK), Integr Man 4th year – Applied Marketing IV, Clothing Management Research Project, Food Product Dev. IV; 5th year - Research Methodology, Change Management (MBA). Departmental / school / faculty management duties: *Subject & Program Co-ordinator - B & M Marketing degrees *PG and intern student recruiting & admin *RPL & Conferment of Status
Research duties: * Research committees – University, Faculty, Department * Internal examiner for Univ of Wales, DIT and DUT M.B.A. dissertations, * Commerce Research Conference Committee
University of Wolverhampton|September 2007 - December 2008
Subjects lectured: 1st yr - Marketing Research; 2nd yr - Customer relationships, Marketing Info Analysis; 4th yr (CIM) – Marketing Research & Information. Personal tutor to 25 1st year students.
University of Wolverhampton|September 2004 - July 2005
Subjects lectured: 1st yr - Mrkt & Bus Env, Mrkt Princ; 2nd yr Cust rel, Mrkt Info Anl; 3rd yr - Appl Strat Mrkt, Sales Man & Pers Sell, Integr Mrkt Comms, Logs Dist Man
Other: PG & UG supervision, examiner of Masters dissertations, personal tutor/adviser to first years
Durban Central Technical College & Natal School of Business |January 1992 - December 1993
Independent|October 1991 - December 1992
marketing strategy/audits, and sales force productivity
Group Marketing Director
GUD Filters |January 1989 - September 1991
marketing, sales, admin & warehouse
Senior Project Manager
National Productivity Institute |January 1980 - December 1988
Various marketing positions
Ford, Leyland, Chrysler |November 1971 - December 1979
, Certificate in Learning & Teaching in Higher Education
1989 - 2003
Doctor of Philosophy
An investigation into how South African marketers cope in an environment of extreme complexity and turbulence
University of South Africa
1981 - 1984
, Business Leadership
Institute of Marketing Management
1974 - 1978
, Diploma in Marketing Management
University of South Africa
1974 - 1978
, Post Grad. Diploma in Market Research & Advertising
1967 - 1971
Bachelor of Arts
, Psychology; Economic History
Assorted conference presentations
Venues in europe, United States and AfricaApr 2006
Mason, R.B. 2006. Effect of the external environment on management and strategy: A complexity theory approach. Proceedings 7th International Conference: Dynamics of Strategy, University of Surrey/Seychelles Institute of Management, Mahe, Seychelles, 10-12 April.
Mason, R.B. 2006. A chaos/complexity theory approach to marketing in the turbulent South African business environment. Proceedings of 2006 Leadership and Management Studies in Sub-Sahara Africa (LMSSSA), Auckland University of Technology & LMSSSA, Zanzibar, 26-28 June.
Mason, R.B. & Staude, G. 2006. A marketing mix model for the complex & turbulent SA environment: A complexity theory approach. 1st Intern. Management Conf, Univ of Johannesburg, 29-31 Oct
May, T. & Mason, R.B. 2006. The importance of goal clarity and trust in management in educational mergers in SA. 1st International Management Conference, Univ of Johannesburg, 29-31 Oct.
Mason, R.B. 2007. Word-of-mouth as a promotional tool for turbulent markets. Proceedings of 12th International Conference on Corporate And Marketing Communications, 2007, Middlesex University Business School, UK. 16-17 April.
Mason, R.B. 2007. Relationships between management, attitudes to change and perceptions of the external environment: A complexity theory approach. Proceedings of 3rd European Conference on Management, Leadership and Governance (ECMLG), Univ of Winchester, UK. 19–20 April .
Corbishley, K. &Mason, R.B. 2007.Consumer Behaviour Towards Cause-related Marketing in the Greater eThekwini area. Proceedings of 12th International Conference on Corporate and Marketing Communications, 2007, Middlesex University Business School, UK. 16-17 April.
Corbishley, K. & Mason, R.B. 2007.Selection of Causes According to Socio Demographic Status in South Africa. Proceedings of 3rd ECMLG, University of Winchester, UK. 19–20 April.
Mason, R.B. 2008. Follow me, I’m right behind you: Leading from a complexity viewpoint. Read at 4th ECMLG 2008, 27-28 November, University of Reading, U.K.
Mason, R.B. 2011. Promotional Tactics in Turbulent Markets: A Complexity Theory View. Read at International Journal of Arts & Sciences’ (IJAS) National Conference for Academic Disciplines, University of Las Vegas, USA, March 7-10.
Mason, R.B. 2012. Product tactics in a complex & turbulent environment viewed through a complexity lens. International Business & Economics Research Conference, Los Angeles,June 14 – 17.
Mason, R.B. 2013. Place tactics in a turbulent environment, viewed through complexity theory. Read at 2013 GBATA conference, Helsinki, 2-6 July.
Mason, R.B. 2014. The use & importance of price tactics in a turbulent environment, viewed through a complexity theory lens. 58th International Clute Institute conference, San Francisco, 4-6 Aug
Smith, C, de Beer, M and RB Mason. 2015. Tacit Knowledge Sharing Behaviour, within a Relational Social Capital Framework, in a South African University of Technology. 7th International Conference on Business and Finance, CPUT, Cape Town, 9-10 September.
Maharaj, R and RB Mason. 2015. The pedagogical challenges of action learning in higher education in South Africa. ALARA 9th Action Learning, Action Research and 13th Participatory Action Research World Congress - Collaborative and Sustainable Learning for a Fairer World: Rhetoric or Reality? St. George Hotel and Conference Centre, Centurion, South Africa, 4–7 Nov.
Abe I, and Mason R. 2015. The role of individual interpersonal relationships on work performance in the South African retail sector. SAIMS 27th Annual Conference, UCT, Cape Town, 30 Aug-1 Sep
Sewell, W., Venter, P. and Mason RB. 2015. Work Integrated Learning in the South African retail SMME sector. 7th International /conference on Finance and Business (ICFB), WRLC track, Cape Peninsula University of Technology, Cape Town, 9-10 September.
Banjo, A. and Mason RB. 2015. BRICS: Review of Half a Decade and Contending Perspectives. 7th ICFB, WRLC track, Cape Peninsula University of Technology, Cape Town, 9-10 September
Abe I, and Mason RB. 2016. Supervisor- subordinate relationships influence on work performance in the South African retail sector. Fourth 21st Century Academic Forum Conference, Harvard University, Boston, USA, 20-22 March.
Schmidt, H.J., Mason, R.B. and Steenkamp, P. 2016. Brand orientation in SA retail sector and its impact on market performance. EIRASS 23rd International Conference on Recent Advances in Retailing and Services Science, July 11-14, The Carlton Hotel, Edinburgh, Scotland
Schmidt, HJ, Bruwer, J-P, Mason, RB, & Aspeling, J. 2016. Exploratory study of finance accessibility for small retailers. MBALI Conference, Univ. of Zululand, Richards Bay, South Africa, 06-08 July.
Iwu, CG, Gwija, S, Tengeh, R, Cupido, C & Mason, RB. 2016. The unique role of the survivalist retail entrepreneur in job creation and poverty reduction. International Conference on Business and Management Dynamics (ICBMD), CPUT, Cape Town, 7 – 8 September
Dobbelstein T, Heidig W, Jooste J & Mason RB. 2016. The retail industry in South Africa as employer of first choice for young talents. ICBMD, CPUT, Cape Town, 7 – 8 September
Abe, I., Fields, Z., & Mason RB. 2016. The Influence of Supervisor/Subordinate Social Support on Employee Performance at Work in the South African Retail Sector. IJAS International Conference for Business and Economics, University of London, UK, 8-11 November.
Pillay, MA & Mason RB. 2016 Service Quality of sport in Higher Education. International Journal of Arts and Sciences (IJAS) conference, University of Freiburg, Freiburg, Germany, 29 Nov-2 Dec.
Aspeling, J., Mason, R.B. & Coates, P. 2017. An e-learning strategy for the South African Wholesale and Retail Sector. eLearning Africa, 12th International Conference on ICT for Development, Education & Training, Mauritius, 27-29 September, 2017
Jere, M., Jere, A. & Mason, R.B. 2017. Cooperative relationships: channel for sustainable women owned informal retail businesses. Shopper Insights, Johannesburg, October 2017
Mason, RB & Mhlongo, BB. 2019. Passenger motor vehicle branding among Generations X and Y in South Africa. 14th Global Brand Conference, 8 ‐10 May, Berlin, Germany.
Dobbelstein, T., Mason, R.B. & Corbishley, K.M. 2019. Shopping malls in South Africa and Germany – changing use and customer concerns. 10th Annual Global Business Conference, 25-28 Sept., Srbenika, Croatia.
A Productivity Approach to Marketing Information and the Implications for Market Researchers, 9th SA Market Research Association Convention, Vanderbijlpark, 1987
The effect of external environmental complexity and turbulence on the choice of marketing tactics. Marketing Educators’ Conference, Wits Business School, Johannesburg. 2001.
Territory Management - Can it be done more productively? NPI seminar, Johannesburg, 1987
Customer Service and Salesforce Productivity, own/NPI seminar, Durban, 1992
2020 Academia.edu - 324 Followers; 14,923 total views; In top 3%
2020 Harzing/Google indices – h = 13; i10 = 17; citations – total = 1018, top paper = 329
2020 ResearchGate RG score 20.62 (> 72.5% of researchers); h index=10; Reads=35029 Research Interest = 494.2 (>88% of all RG researchers & 94% of marketing)
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