Roger B Mason currently works as an Honorary Research Professor in Marketing and Retail at Durban University of Technology, supervising, researching and publishing in Marketing, Management and Retail. Previously he was the Wholesale and Retail Leadership Chair, Cape Peninsula University of Technology.
Research supervision of 4 doctorates, 23 research masters, 26 course work dissertations and 280 undergrad dissertations.
Examination of 18 doctorates, and 36 research masters, 35 MBA dissertations, 10 MSc marketing dissertations
Research, paper publishing; supervision of post grad students; staff research capacitation
See http://wrlc.org.za/research-2-2/completed-research/ for completed research reports
See http://wrlc.org.za/research-2-2/summaryreports/ for research summaries
½ day faculty post - publishing, upgrading staff qualifications, research training, promoting research, Faculty Research Committee, faculty rep on research/higher degrees committees.
Marketing strategy/audits and sales force productivity in food and transport industries and sales productivity workshops for a variety of industries
Research, paper publishing; supervision of post grad students; staff research capacitation
Management of chair, supervision of contract researchers & post grad students, publication of Chair’s research, international collaboration, promotion of research in CPUT & W&R industry, staff mentoring
½ day Departmental lecturing: 2nd year: Retail Business Management 2; 4th year: Retail Research Methodology; Marketing Management; and 5th & 6th year: Supervising masters/doctoral students.
½ day Researcher NRF researcher – marketing, management, complexity science & space sciences.
½ day faculty post - research, publishing, improving staff qualifications, research training, promoting research, Faculty Research Committee, Faculty rep on university's research and higher degrees committees.
½ day lecturing: 2nd year: Retail Business Management 2; 4th yr: Applied Marketing IV, Retail Research Methodology, Marketing Management. 5th & 6th year post grad supervision.
Subjects lectured to 2010: 2nd yr: Retail Bus Management II, 3rd yr: Marketing Research; 4th yr: Applied Marketing IV, Marketing Management; 5th & 6th yr: Supervising masters/doctoral students.
Publication of journal articles; collaboration with Wolverhampton colleagues
Subjects lectured: 1st year - Marketing I, Practice of Selling (IMM), Personal Selling (IMM);
2nd year – Cons Behav., Logistics II (Retail), Bus Management (IMM), Bus Admin II (Food & Nutr);
3rd year - Sales Man, Mkt Res III, Mkt III, Intern Mkt (IMM), Mkt Strat (IMM & CIM, UK), Integr Man
4th year – Applied Marketing IV, Clothing Management Research Project, Food Product Dev. IV;
5th year - Research Methodology, Change Management (MBA).
Departmental / school / faculty management duties: *Subject & Program Co-ordinator - B & M Marketing degrees *PG and intern student recruiting & admin *RPL & Conferment of Status
Research duties: * Research committees – University, Faculty, Department * Internal examiner for Univ of Wales, DIT and DUT M.B.A. dissertations, * Commerce Research Conference Committee
Subjects lectured: 1st yr - Marketing Research; 2nd yr - Customer relationships, Marketing Info Analysis; 4th yr (CIM) – Marketing Research & Information. Personal tutor to 25 1st year students.
Subjects lectured: 1st yr - Mrkt & Bus Env, Mrkt Princ; 2nd yr Cust rel, Mrkt Info Anl; 3rd yr - Appl Strat Mrkt, Sales Man & Pers Sell, Integr Mrkt Comms, Logs Dist Man
Other: PG & UG supervision, examiner of Masters dissertations, personal tutor/adviser to first years
marketing strategy/audits, and sales force productivity
marketing, sales, admin & warehouse
Marketing consulting
Analysis, inventory, product development, promotions, sales
An investigation into how South African marketers cope in an environment of extreme complexity and turbulence
International
Mason, R.B. 2006. Effect of the external environment on management and strategy: A complexity theory approach. Proceedings 7th International Conference: Dynamics of Strategy, University of Surrey/Seychelles Institute of Management, Mahe, Seychelles, 10-12 April.
Mason, R.B. 2006. A chaos/complexity theory approach to marketing in the turbulent South African business environment. Proceedings of 2006 Leadership and Management Studies in Sub-Sahara Africa (LMSSSA), Auckland University of Technology & LMSSSA, Zanzibar, 26-28 June.
Mason, R.B. & Staude, G. 2006. A marketing mix model for the complex & turbulent SA environment: A complexity theory approach. 1st Intern. Management Conf, Univ of Johannesburg, 29-31 Oct
May, T. & Mason, R.B. 2006. The importance of goal clarity and trust in management in educational mergers in SA. 1st International Management Conference, Univ of Johannesburg, 29-31 Oct.
Mason, R.B. 2007. Word-of-mouth as a promotional tool for turbulent markets. Proceedings of 12th International Conference on Corporate And Marketing Communications, 2007, Middlesex University Business School, UK. 16-17 April.
Mason, R.B. 2007. Relationships between management, attitudes to change and perceptions of the external environment: A complexity theory approach. Proceedings of 3rd European Conference on Management, Leadership and Governance (ECMLG), Univ of Winchester, UK. 19–20 April .
Corbishley, K. & Mason, R.B. 2007. Consumer Behaviour Towards Cause-related Marketing in the Greater eThekwini area. Proceedings of 12th International Conference on Corporate and Marketing Communications, 2007, Middlesex University Business School, UK. 16-17 April.
Corbishley, K. & Mason, R.B. 2007. Selection of Causes According to Socio Demographic Status in South Africa. Proceedings of 3rd ECMLG, University of Winchester, UK. 19–20 April.
Mason, R.B. 2008. Follow me, I’m right behind you: Leading from a complexity viewpoint. Read at 4th ECMLG 2008, 27-28 November, University of Reading, U.K.
Mason, R.B. 2011. Promotional Tactics in Turbulent Markets: A Complexity Theory View. Read at International Journal of Arts & Sciences’ (IJAS) National Conference for Academic Disciplines, University of Las Vegas, USA, March 7-10.
Mason, R.B. 2012. Product tactics in a complex & turbulent environment viewed through a complexity lens. International Business & Economics Research Conference, Los Angeles, June 14 – 17.
Mason, R.B. 2013. Place tactics in a turbulent environment, viewed through complexity theory. Read at 2013 GBATA conference, Helsinki, 2-6 July.
Mason, R.B. 2014. The use & importance of price tactics in a turbulent environment, viewed through a complexity theory lens. 58th International Clute Institute conference, San Francisco, 4-6 Aug
Smith, C, de Beer, M and RB Mason. 2015. Tacit Knowledge Sharing Behaviour, within a Relational Social Capital Framework, in a South African University of Technology. 7th International Conference on Business and Finance, CPUT, Cape Town, 9-10 September.
Maharaj, R and RB Mason. 2015. The pedagogical challenges of action learning in higher education in South Africa. ALARA 9th Action Learning, Action Research and 13th Participatory Action Research World Congress - Collaborative and Sustainable Learning for a Fairer World: Rhetoric or Reality? St. George Hotel and Conference Centre, Centurion, South Africa, 4–7 Nov.
Abe I, and Mason R. 2015. The role of individual interpersonal relationships on work performance in the South African retail sector. SAIMS 27th Annual Conference, UCT, Cape Town, 30 Aug-1 Sep
Sewell, W., Venter, P. and Mason RB. 2015. Work Integrated Learning in the South African retail SMME sector. 7th International /conference on Finance and Business (ICFB), WRLC track, Cape Peninsula University of Technology, Cape Town, 9-10 September.
Banjo, A. and Mason RB. 2015. BRICS: Review of Half a Decade and Contending Perspectives. 7th ICFB, WRLC track, Cape Peninsula University of Technology, Cape Town, 9-10 September
Abe I, and Mason RB. 2016. Supervisor- subordinate relationships influence on work performance in the South African retail sector. Fourth 21st Century Academic Forum Conference, Harvard University, Boston, USA, 20-22 March.
Schmidt, H.J., Mason, R.B. and Steenkamp, P. 2016. Brand orientation in SA retail sector and its impact on market performance. EIRASS 23rd International Conference on Recent Advances in Retailing and Services Science, July 11-14, The Carlton Hotel, Edinburgh, Scotland
Schmidt, HJ, Bruwer, J-P, Mason, RB, & Aspeling, J. 2016. Exploratory study of finance accessibility for small retailers. MBALI Conference, Univ. of Zululand, Richards Bay, South Africa, 06-08 July.
Iwu, CG, Gwija, S, Tengeh, R, Cupido, C & Mason, RB. 2016. The unique role of the survivalist retail entrepreneur in job creation and poverty reduction. International Conference on Business and Management Dynamics (ICBMD), CPUT, Cape Town, 7 – 8 September
Dobbelstein T, Heidig W, Jooste J & Mason RB. 2016. The retail industry in South Africa as employer of first choice for young talents. ICBMD, CPUT, Cape Town, 7 – 8 September
Abe, I., Fields, Z., & Mason RB. 2016. The Influence of Supervisor/Subordinate Social Support on Employee Performance at Work in the South African Retail Sector. IJAS International Conference for Business and Economics, University of London, UK, 8-11 November.
Pillay, MA & Mason RB. 2016 Service Quality of sport in Higher Education. International Journal of Arts and Sciences (IJAS) conference, University of Freiburg, Freiburg, Germany, 29 Nov-2 Dec.
Aspeling, J., Mason, R.B. & Coates, P. 2017. An e-learning strategy for the South African Wholesale and Retail Sector. eLearning Africa, 12th International Conference on ICT for Development, Education & Training, Mauritius, 27-29 September, 2017
Jere, M., Jere, A. & Mason, R.B. 2017. Cooperative relationships: channel for sustainable women owned informal retail businesses. Shopper Insights, Johannesburg, October 2017
Mason, RB & Mhlongo, BB. 2019. Passenger motor vehicle branding among Generations X and Y in South Africa. 14th Global Brand Conference, 8 ‐10 May, Berlin, Germany.
Dobbelstein, T., Mason, R.B. & Corbishley, K.M. 2019. Shopping malls in South Africa and Germany – changing use and customer concerns. 10th Annual Global Business Conference, 25-28 Sept., Srbenika, Croatia.
Mokgobu, ML & Mason RB. 2020. Space Technology and the Management of Water Infrastructure in SA. Ch 38 in proceedings of 1st International Conference on Maritime Education & Development (ICMED), DUT, 23-24 Nov, Durban, 397-410.
Dobbelstein, T., Corbishley, K.M. & Mason, R.B. 2021. Creating enthusiasm about farmers’ markets in a post pandemic world – a South African-German comparison. 12th Annual Global Business Conference - Doing Business in Post Pandemic World, Zagreb, Croatia, 22-25 September.
Corbishley, K., Dobbelstein, T. & Mason, R.B. 2021. Creating enthusiasm about farmers’ markets in a post pandemic world – a South African-German comparison. International Conference on Sustainable Development, Durban, South Africa, 7–9 December
Dobbelstein, T, Corbishley, KM & Mason, RB. 2022. Measurements to support farmers’ markets - a South African German comparison. International Congress on Economy, Finance, and Business, Lusaka, Zambia. 25 May. ISER Explore. 51-51
Dobbelstein, T, Mason RB & Kamwendo A. (2022) Attitudes & Behaviour Towards Small Local FMCG Brands: Comparative Study between South Africa and Germany. 27th Recent Advances in Retailing & Services Science Conference. July 23-26, Grand Hotel Dino, Baveno, Italy
National
A Productivity Approach to Marketing Information and the Implications for Market Researchers, 9th SA Market Research Association Convention, Vanderbijlpark, 1987
The effect of external environmental complexity and turbulence on the choice of marketing tactics. Marketing Educators’ Conference, Wits Business School, Johannesburg. 2001.
Regional
Territory Management - Can it be done more productively? NPI seminar, Johannesburg, 1987
Customer Service and Salesforce Productivity, own/NPI seminar, Durban, 1992
Customer Focussed Territory Management, own/NPI seminar, Durban, 1992
Current Status of Research in the field of Marketing in KwaZulu-Natal, HSRC Social Science Conference, University of Natal, Durban, 1996.
Institutional
Marketing training course - SA Pump Manufacturers’ Association. Johannesburg, 1986.
Lecture on productivity - Business Economics 1 class - University of Pretoria, 1988.
Investigation into how marketers cope with an environment of high complexity and turbulence: a proposal. Technikon Natal Commerce Conference, 9/1998.
The effect of the external environment on the choice of marketing tactics in the packaging industry. Technikon Natal “Research Day” conference, 9/2000.
The effect of the external environment on the choice of marketing tactics in the Information Technology industry. Technikon Natal Commerce Conference, 9/2001.
Residual awareness following a change in sponsor. DIT Research Day, 9/2005.
Word-of-mouth as a promotional tool for turbulent markets. DUT Research Day, 9/2006
e-Learning: A means to increase student involvement in research. DUT Pioneers conf., 12/2006.
Follow me, I’m right behind you: Leading from a complexity viewpoint. 14th Business School Research conference, University of Wolverhampton, 9/2008.
Product Tactics In Turbulent Markets: A Complexity Theory View. Read at REGENT Business School colloquium: Management Perspectives in a Global Economy, Durban. 19 October 2011.
The role and importance of distribution in a turbulent environment: A complexity theory approach. Read at DUT Research Day, Durban, Thursday 15 November 2012.
W&R Leadership Chair – Challenges and Lessons Learnt. Read at CPUT Research Day, Cape Town, Thursday 27 November 2014.
ARTICLES IN MAGAZINES
SCHOLARSHIPS/GRANTS/PRIZES/AWARDS/HONOURS/CITATIONS
1998 Equity & capacity building grants from CSD - R15 000 and R5000
1998 Runner up, “Best experienced paper”, Technikon Natal conference.
1998 - 2000 Doctoral scholarships from CSD & NRF - R13 000 and R21000
2000 Supervisor allocation scholarship from CSD - R 5 000.
2005-2010 Honorary Research Fellow, University of Wolverhampton, U.K.
2007 Best working paper (co-author), 12th International Conf on CMC, Middlesex Uni, UK.
2010 Member & SA rep - International Advisory Council for the Marketing Profession & Marketing Standards Board, International Institute of Marketing Professionals (IIMP).
2011 Appointed as a C3 rated researcher by the National Research Foundation.
2013 Member of DUT faculty professorial committee
2014 Appointment by DUT as Honorary Research Professor
2014 Best paper award, International Conference Clute Institute, San Francisco, 4-6 Aug.
2014 Member of CPUT professorial appointment and Chair selection committees.
2014 - 15 Certificate of Recognition – one of DUT’s top published researchers in 2013 & 2014
2017 Ranked #2008 of all scientists in SA by Google Scholar citations (> H=10)
2017 Outstanding reviewer (top 10th percentile) - Journal of Retailing & Consumer Services
2020 Academia.edu - 324 Followers; 14,923 total views; In top 3%
2020 Harzing/Google indices – h = 13; i10 = 17; citations – total = 1018, top paper = 329
2020 ResearchGate RG score 20.62 (> 72.5% of researchers); h index=10; Reads=35029
Research Interest = 494.2 (>88% of all RG researchers & 94% of marketing)
PROFESSOR – MARKETING & RETAIL - Faculty of Management Sciences - DUT – 2012-13
½ day lecturing: 2nd year: Retail Mngmnt 2; 4th year: Retail Research Methods; Marketing Mngmnt
½ day Researcher NRF researcher – marketing. Supervising masters/doctoral students
RESEARCH COORDINATOR – Faculty of Management Sciences - DUT – 2010-2012
½ day faculty post - publishing, upgrading staff qualifications, research training, promoting research, Faculty Research Committee, faculty rep on research/higher degrees committees.
½ day lecturing: 2nd yr: Retail Mngmnt; 4th yr: App Mrktng, Retail Res Methods, Mrktng. PG supervis
ASSOCIATE PROFESSOR – Durban University of Technology (DUT) – 2009–2012
Subjects lectured to 2010: 2nd yr: Retail Bus Management II, 3rd yr: Marketing Research; 4th yr: Applied Marketing IV, Marketing Management; 5th & 6th yr: Supervising masters/doctoral students.
SENIOR LECTURER – University of Wolverhampton, UK – 2007–08 (1½ year sabbatical)
Subjects lectured: 1st yr - Marketing Research; 2nd yr - Customer relationships, Marketing Info Analysis; 4th yr (CIM) – Marketing Research & Information. Personal tutor to 25 1st year students.
SENIOR LECTURER – Durban University of Technology (DUT) – 2005-09 (see DIT below)
HONORARY RESEARCH FELLOW - University of Wolverhampton, UK – 2005-10
Publication of journal articles; collaboration with Wolverhampton colleagues
SENIOR LECTURER – University of Wolverhampton, UK – 2004–05 (1-year sabbatical)
Subjects lectured: 1st yr - Mrkt & Bus Env, Mrkt Princ; 2nd yr Cust rel, Mrkt Info Anl; 3rd yr - Appl Strat Mrkt, Sales Man & Pers Sell, Integr Mrkt Comms, Logs Dist Man
Other: PG & UG supervision, examiner of Masters dissertations, personal tutor/adviser to first years
LECTURER / SENIOR LECTURER – Durban Institute of Technology (DIT) – 1994-2005
4th year – Applied Marketing IV, Clothing Management Research Project, Food Product Dev. IV;
5th year - Research Methodology, Change Management (MBA).
Departmental / school / faculty management duties: * Subject & Programme Co-ordinator - B & M degrees in Marketing. * PG and intern student recruiting & admin * RPL and Conferment of Status.
Research duties: * Research coms – University, Faculty, BSU, Department * Internal examiner for University of Wales, DIT and DUT M.B.A. dissertations, * Commerce Res Conf Committee
1992-93 Marketing & Business Lecturer – Durban Central Tech College & Natal School of Business