Resume
Publications
Citations
Researcher
ORCID: 0000-0001-7927-1767
ResearcherID: J-8610-2016 & B-6275-2012
Roger B
Mason
Retired Research Professor at Durban University of Technology
Marketing and Retail
Durban, KZN, South Africa
Contact Info
Resume
Publications
Citations
About

Roger B Mason currently works as an Honorary Research Professor in Marketing and Retail at Durban University of Technology, supervising, researching and publishing in Marketing, Management and Retail. Previously he was the Wholesale and Retail Leadership Chair, Cape Peninsula University of Technology.

Research Interests
Marketing Management; Management; Strategic Management; Entrepreneurship; Strategic Marketing; Retailing; Branding; Brand Management; SMEs; Marketing Communications; Advertising; Business Marketing; International Marketing; Consumer Behaviour; Customer Relationship Management; Services Marketing; Sales Management; Service Quality; CRM; Complex Systems; Chaos Theory; Turbulence; Complexity Theory; Complex Adaptive Systems
Research Experience
Senior Lecturer to Professor
Durban University of Technology & Cape Peninsula University of Technology|January 1998 - Present

Research supervision of 4 doctorates, 21 research masters, 26 course work dissertations and 280 undergrad dissertations.

Examination of 15 doctorates, and 34 research masters, 34 MBA dissertations, 10 MSc marketing dissertations

PROFESSOR, W&R Leadership Chair
Cape Peninsula University of Technology|January 2014 - March 2020

Research, paper publishing; supervision of post grad students; staff research capacitation

See http://wrlc.org.za/research-2-2/completed-research/ for  completed research reports

See http://wrlc.org.za/research-2-2/summaryreports/ for research summaries

RESEARCH COORDINATOR
Durban University of Technology|January 2010 - December 2012

½ day faculty post - publishing, upgrading staff qualifications, research training, promoting research, Faculty Research Committee, faculty rep on research/higher degrees committees.

Marketing consultant
Independent|October 1991 - December 1992

Marketing strategy/audits and sales force productivity in food and transport industries and sales productivity workshops for a variety of industries

Senior Project Manager
National Productivity Institute|January 1980 - December 1988
  • Motor: manufacture, retail, components, vehicle hire and transport.
  • Agricultural: implement manufacture, co-ops, fertiliser manufacture.
  • Other manufacture: dairy & food, pharma, chemicals, clothing, hardware, machine tools.
  • Wholesale/Retail: electrical, printing & stationery.
  • Service: insurance, hotels, tourism, transport.
Work Experience
HONORARY RESEARCH PROFESSOR
Durban University of Technology|January 2014 - Present

Research, paper publishing; supervision of post grad students; staff research capacitation

PROFESSOR, Wholesale & Retail Leadership Chair
Cape Peninsula University of Technology|January 2014 - March 2020

Management of chair, supervision of contract researchers & post grad students, publication of Chair’s research, international collaboration, promotion of research in CPUT & W&R industry, staff mentoring

PROFESSOR – MARKETING & RETAIL
Durban University of Technology|January 2012 - December 2013

½ day Departmental lecturing: 2nd year: Retail Business Management 2; 4th year: Retail Research Methodology; Marketing Management; and 5th & 6th year: Supervising masters/doctoral students.

½ day Researcher NRF researcher – marketing, management, complexity science & space sciences.

RESEARCH COORDINATOR
Durban University of Technology|January 2010 - December 2012

½ day faculty post - research, publishing, improving staff qualifications, research training, promoting research, Faculty Research Committee, Faculty rep on university's research and higher degrees committees.
½ day lecturing: 2nd year: Retail Business Management 2; 4th yr: Applied Marketing IV, Retail Research Methodology, Marketing Management. 5th & 6th year post grad supervision.

ASSOCIATE PROFESSOR
Durban University of Technology|January 2009 - December 2012

Subjects lectured to 2010: 2nd yr: Retail Bus Management II, 3rd yr: Marketing Research; 4th yr: Applied Marketing IV, Marketing Management; 5th & 6th yr: Supervising masters/doctoral students.

HONORARY RESEARCH FELLOW
University of Wolverhampton|July 2005 - December 2010

Publication of journal articles; collaboration with Wolverhampton colleagues

 

SENIOR LECTURER
Durban University of Technology|January 1994 - December 2009

Subjects lectured: 1st year - Marketing I, Practice of Selling (IMM), Personal Selling (IMM);
2nd year – Cons Behav., Logistics II (Retail), Bus Management (IMM), Bus Admin II (Food & Nutr);
3rd year - Sales Man, Mkt Res III, Mkt III, Intern Mkt (IMM), Mkt Strat (IMM & CIM, UK), Integr Man 
4th year – Applied Marketing IV, Clothing Management Research Project, Food Product Dev. IV;
5th year - Research Methodology, Change Management (MBA).
Departmental / school / faculty management duties:  *Subject & Program Co-ordinator - B & M Marketing degrees *PG and intern student recruiting & admin *RPL & Conferment of Status

Research duties: * Research committees – University, Faculty, Department * Internal examiner for Univ of Wales, DIT and DUT M.B.A. dissertations, * Commerce Research Conference Committee 

SENIOR LECTURER
University of Wolverhampton|September 2007 - December 2008

Subjects lectured: 1st yr - Marketing Research; 2nd yr - Customer relationships, Marketing Info Analysis; 4th yr (CIM) – Marketing Research & Information. Personal tutor to 25 1st year students.

SENIOR LECTURER
University of Wolverhampton|September 2004 - July 2005

Subjects lectured: 1st yr - Mrkt & Bus Env, Mrkt Princ; 2nd yr Cust rel, Mrkt Info Anl; 3rd yr - Appl Strat Mrkt, Sales Man & Pers Sell, Integr Mrkt Comms, Logs Dist Man

Other: PG & UG supervision, examiner of Masters dissertations, personal tutor/adviser to first years

 

Lecturer
Durban Central Technical College & Natal School of Business |January 1992 - December 1993
Marketing consultant
Independent|October 1991 - December 1992

marketing strategy/audits, and sales force productivity

Group Marketing Director
GUD Filters |January 1989 - September 1991

marketing, sales, admin & warehouse

Senior Project Manager
National Productivity Institute |January 1980 - December 1988

Marketing consulting

Various marketing positions
Ford, Leyland, Chrysler |November 1971 - December 1979

Analysis, inventory, product development, promotions, sales

Education
University of Wolverhampton
2008 - 2008
Postgraduate , Certificate in Learning & Teaching in Higher Education
Rhodes University
1989 - 2003
Doctor of Philosophy , Management

An investigation into how South African marketers cope in an environment of extreme complexity and turbulence

University of South Africa
1981 - 1984
Master's Degree , Business Leadership
Institute of Marketing Management
1974 - 1978
Professional Degree , Diploma in Marketing Management
University of South Africa
1974 - 1978
Postgraduate , Post Grad. Diploma in Market Research & Advertising
Rhodes University
1967 - 1971
Bachelor of Arts , Psychology; Economic History
Presentations/Talks
Assorted conference presentations
Venues in europe, United States and Africa Apr 2006
Assorted conferences

International

Mason, R.B. 2006. Effect of the external environment on management and strategy: A complexity theory approach. Proceedings 7th International Conference: Dynamics of Strategy, University of Surrey/Seychelles Institute of Management, Mahe, Seychelles, 10-12 April.

Mason, R.B. 2006. A chaos/complexity theory approach to marketing in the turbulent South African business environment. Proceedings of 2006 Leadership and Management Studies in Sub-Sahara Africa (LMSSSA), Auckland University of Technology & LMSSSA, Zanzibar, 26-28 June.

Mason, R.B. & Staude, G. 2006. A marketing mix model for the complex & turbulent SA environment: A complexity theory approach. 1st Intern. Management Conf, Univ of Johannesburg, 29-31 Oct 

May, T. & Mason, R.B. 2006. The importance of goal clarity and trust in management in educational mergers in SA. 1st International Management Conference, Univ of Johannesburg, 29-31 Oct. 

Mason, R.B. 2007. Word-of-mouth as a promotional tool for turbulent markets.  Proceedings of 12th International Conference on Corporate And Marketing Communications, 2007, Middlesex University Business School, UK.  16-17 April. 

Mason, R.B. 2007. Relationships between management, attitudes to change and perceptions of the external environment: A complexity theory approach.  Proceedings of 3rd European Conference on Management, Leadership and Governance (ECMLG), Univ of Winchester, UK. 19–20 April .

Corbishley, K. &  Mason, R.B. 2007. Consumer Behaviour Towards Cause-related Marketing in the Greater eThekwini area.  Proceedings of 12th International Conference on Corporate and Marketing Communications, 2007, Middlesex University Business School, UK.  16-17 April. 

Corbishley, K. & Mason, R.B. 2007. Selection of Causes According to Socio Demographic Status in South Africa. Proceedings of 3rd ECMLG, University of Winchester, UK. 19–20 April.

Mason, R.B. 2008. Follow me, I’m right behind you: Leading from a complexity viewpoint. Read at 4th ECMLG 2008, 27-28 November, University of Reading, U.K.

Mason, R.B. 2011. Promotional Tactics in Turbulent Markets: A Complexity Theory View. Read at International Journal of Arts & Sciences’ (IJAS) National Conference for Academic Disciplines, University of Las Vegas, USA, March 7-10.

Mason, R.B. 2012. Product tactics in a complex & turbulent environment viewed through a complexity lens. International Business & Economics Research Conference, Los Angeles, June 14 – 17.

Mason, R.B. 2013. Place tactics in a turbulent environment, viewed through complexity theory. Read at 2013 GBATA conference, Helsinki, 2-6 July.

Mason, R.B. 2014. The use & importance of price tactics in a turbulent environment, viewed through a complexity theory lens. 58th International Clute Institute conference, San Francisco, 4-6 Aug

Smith, C, de Beer, M and RB Mason. 2015. Tacit Knowledge Sharing Behaviour, within a Relational Social Capital Framework, in a South African University of Technology. 7th International Conference on Business and Finance, CPUT, Cape Town, 9-10 September.

Maharaj, R and RB Mason. 2015. The pedagogical challenges of action learning in higher education in South Africa. ALARA 9th Action Learning, Action Research and 13th Participatory Action Research World Congress - Collaborative and Sustainable Learning for a Fairer World: Rhetoric or Reality? St. George Hotel and Conference Centre, Centurion, South Africa, 4–7 Nov.

Abe I, and Mason R. 2015. The role of individual interpersonal relationships on work performance in the South African retail sector. SAIMS 27th Annual Conference, UCT, Cape Town, 30 Aug-1 Sep

Sewell, W., Venter, P. and Mason RB. 2015. Work Integrated Learning in the South African retail SMME sector. 7th International /conference on Finance and Business (ICFB), WRLC track, Cape Peninsula University of Technology, Cape Town, 9-10 September.

Banjo, A. and Mason RB. 2015. BRICS: Review of Half a Decade and Contending Perspectives. 7th ICFB, WRLC track, Cape Peninsula University of Technology, Cape Town, 9-10 September

Abe I, and Mason RB. 2016. Supervisor- subordinate relationships influence on work performance in the South African retail sector. Fourth 21st Century Academic Forum Conference, Harvard University, Boston, USA, 20-22 March.

Schmidt, H.J., Mason, R.B. and Steenkamp, P. 2016. Brand orientation in SA retail sector and its impact on market performance. EIRASS 23rd International Conference on Recent Advances in Retailing and Services Science, July 11-14, The Carlton Hotel, Edinburgh, Scotland

Schmidt, HJ, Bruwer, J-P, Mason, RB, & Aspeling, J. 2016. Exploratory study of finance accessibility for small retailers. MBALI Conference, Univ. of Zululand, Richards Bay, South Africa, 06-08 July.

Iwu, CG, Gwija, S, Tengeh, R, Cupido, C & Mason, RB. 2016. The unique role of the survivalist retail entrepreneur in job creation and poverty reduction. International Conference on Business and Management Dynamics (ICBMD), CPUT, Cape Town, 7 – 8 September

Dobbelstein T, Heidig W, Jooste J & Mason RB. 2016. The retail industry in South Africa as employer of first choice for young talents. ICBMD, CPUT, Cape Town, 7 – 8 September

Abe, I., Fields, Z., & Mason RB. 2016. The Influence of Supervisor/Subordinate Social Support on Employee Performance at Work in the South African Retail Sector. IJAS International Conference for Business and Economics, University of London, UK, 8-11 November.

Pillay, MA & Mason RB. 2016 Service Quality of sport in Higher Education. International Journal of Arts and Sciences (IJAS) conference, University of Freiburg, Freiburg, Germany, 29 Nov-2 Dec.

Aspeling, J., Mason, R.B. & Coates, P. 2017. An e-learning strategy for the South African Wholesale and Retail Sector. eLearning Africa, 12th International Conference on ICT for Development, Education & Training, Mauritius, 27-29 September, 2017

Jere, M., Jere, A. & Mason, R.B. 2017. Cooperative relationships: channel for sustainable women owned informal retail businesses. Shopper Insights, Johannesburg, October 2017

Mason, RB & Mhlongo, BB. 2019. Passenger motor vehicle branding among Generations X and Y in South Africa. 14th Global Brand Conference, 8 ‐10 May, Berlin, Germany.

Dobbelstein, T., Mason, R.B. & Corbishley, K.M. 2019. Shopping malls in South Africa and Germany – changing use and customer concerns. 10th Annual Global Business Conference, 25-28 Sept., Srbenika, Croatia.

National

A Productivity Approach to Marketing Information and the Implications for Market Researchers, 9th SA Market Research Association Convention, Vanderbijlpark, 1987

The effect of external environmental complexity and turbulence on the choice of marketing tactics.  Marketing Educators’ Conference, Wits Business School, Johannesburg.  2001.

Regional

Territory Management - Can it be done more productively? NPI seminar, Johannesburg, 1987

Customer Service and Salesforce Productivity, own/NPI seminar, Durban, 1992

Customer Focussed Territory Management, own/NPI seminar, Durban, 1992

Current Status of Research in the field of Marketing in KwaZulu-Natal, HSRC Social Science Conference, University of Natal, Durban, 1996.

Institutional

Marketing training course - SA Pump Manufacturers’ Association. Johannesburg, 1986.

Lecture on productivity - Business Economics 1 class - University of Pretoria, 1988.

Investigation into how marketers cope with an environment of high complexity and turbulence: a proposal. Technikon Natal Commerce Conference, 9/1998.

The effect of the external environment on the choice of marketing tactics in the packaging industry.  Technikon Natal “Research Day” conference, 9/2000.

The effect of the external environment on the choice of marketing tactics in the Information Technology industry. Technikon Natal Commerce Conference, 9/2001.

Residual awareness following a change in sponsor. DIT Research Day, 9/2005.

Word-of-mouth as a promotional tool for turbulent markets. DUT Research Day, 9/2006

e-Learning: A means to increase student involvement in research. DUT Pioneers conf., 12/2006.

Follow me, I’m right behind you: Leading from a complexity viewpoint. 14th Business School Research conference, University of Wolverhampton, 9/2008.

Product Tactics In Turbulent Markets: A Complexity Theory View. Read at REGENT Business School colloquium: Management Perspectives in a Global Economy, Durban. 19 October 2011.

The role and importance of distribution in a turbulent environment: A complexity theory approach. Read at DUT Research Day, Durban, Thursday 15 November 2012.

W&R Leadership Chair – Challenges and Lessons Learnt. Read at CPUT Research Day, Cape Town, Thursday 27 November 2014.

Media Publications
Assorted articles in industry magazines
SA Media Holdings plus others | Jan , 1983

ARTICLES IN MAGAZINES

  1. Skills shortage in the retail sector. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Pharmacy Retailer. Iss 11
  2. Short courses (NQF level 5) for retail employees. Independent Retailer, Hardware. Retailer, FMCG Retailer, Convenience Store Retailer, Pharmacy Retailer. Iss 10
  3. SA retail and BRICS. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Petshop Pitstop. Iss 6
  4. EE ‘numbers game’ hampers talent management. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 5
  5. e-Business developments and skills requirements in the retail. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 4
  6. Wholesale and retail sector alignment with the NDP. Independent sector. Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Petshop Pitstop. Iss 3
  7. Retail qualifications available through the retail academy. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 2
  8. Church groups and stokvels show the way forward. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 1
  9. Shortage of retail management skills among women, especially in rural areas. Independent Retailer, Hardware Retailer, Convenience Store Retailer, Iss 12
  10. E-learning strategy for SA retailing: A framework for collaboration. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 11
  11. Retailers have a critical rople to play in job creation. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 9
  12. Informal and SMME retailers in SA. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 8
  13. e-Retail in SA – New technologies, new skill requiremenys. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 7
  14. The retail industry in SA as employer of first choice for young people. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 6
  15. On-campus shops can play an important role in giving students work experience. Independent Retailer, FMCG Retailer, Convenience Store Retailer, Iss 4
  16. Cooperatives lagging in retail sector. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 3
  17. Limited access to finance contributes to failure of small retailers. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 2
  18. Sector transformating, but greater communication needed. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 1
  19. Brand orientation in the retail sector: Impact on market performance. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 11
  20. Retail stakeholder forum and retail charter needed. FMCG Retailer, Iss 10
  21. Call for more training for survivalist retailers. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 8
  22. SA retailers must do their homework to succeed in Africa. Independent Retailer, Hardware Retailer, Iss 7
  23. Wholesale & Retail Leadership chair. Independent Retailer, Hardware Retailer, FMCG Retailer, Convenience Store Retailer, Iss 5
  24. Money Talk - Productive Pricing Policies, Productivity SA, 13(3), 6, 14-17
  25. Territory management: way to increase sales & profits, Successful Salesmanship, 10, 27-9
  26. Good Sales Territory Planning Increases Sales and Profits, Marketing Mix, Aug, 42
  27. Salesforce Productivity Part 1 and 2, Successful Salesmanship.
  28. Motor Retail Salesforce Productivity, Institute of Retail Motor Industry Journal,
Prizes and Awards
SCHOLARSHIPS/GRANTS/PRIZES/AWARDS/HONOURS/CITATIONS
Assorted universities, grant body, conferences, journals, etc. | Jan 1998

SCHOLARSHIPS/GRANTS/PRIZES/AWARDS/HONOURS/CITATIONS

1998                Equity & capacity building grants from CSD - R15 000 and R5000

1998                Runner up, “Best experienced paper”, Technikon Natal conference.

1998 - 2000     Doctoral scholarships from CSD & NRF - R13 000 and R21000

2000                Supervisor allocation scholarship from CSD - R 5 000.

2005-2010       Honorary Research Fellow, University of Wolverhampton, U.K.

2007                Best working paper (co-author), 12th International Conf on CMC, Middlesex Uni, UK.

2010                Member & SA rep - International Advisory Council for the Marketing Profession & Marketing Standards Board, International Institute of Marketing Professionals (IIMP).

2011                Appointed as a C3 rated researcher by the National Research Foundation.

2013                Member of DUT faculty professorial committee

2014                Appointment by DUT as Honorary Research Professor

2014                Best paper award, International Conference Clute Institute, San Francisco, 4-6 Aug.

2014                Member of CPUT professorial appointment and Chair selection committees.

2014 - 15        Certificate of Recognition – one of DUT’s top published researchers in 2013 & 2014

2017                Ranked #2008 of all scientists in SA by Google Scholar citations (> H=10)

2017                Outstanding reviewer (top 10th percentile) - Journal of Retailing & Consumer Services

2020                Academia.edu - 324 Followers; 14,923 total views; In top 3%

2020                Harzing/Google indices – h = 13; i10 = 17; citations – total = 1018, top paper = 329

2020                ResearchGate RG score 20.62 (> 72.5% of researchers); h index=10; Reads=35029
                        Research Interest = 494.2 (>88% of all RG researchers & 94% of marketing)