I am a professor with 40 years of experience (24 years of industrial and 16 years of teaching) and interested in research and training. I am a dedicated and sincere teacher and researcher with several publications to my credit; one book on advertising and some research papers in journals that are in ABDC list and indexed in Scopus. Won 1st prize in a case study competition and 3 (three) best paper awards in international conferences. Areas of specialization are Marketing and Corporate Strategy.