Professor Dr. Norazah Mohd Suki is a Professor of Marketing & E-Commerce at Universiti Utara Malaysia, Malaysia. She is the recipient of Malaysia’s Research Star Award 2018, Highly Commended Paper in the 2015 and the 2017 Emerald Literati Network Awards for Excellence, Winners of the Seventh Annual Awards Excellence in Research Journal, etc. She has published more than 300 papers in referred journals, book chapters, and books. She can be contacted at: azahsuki@yahoo.com