Resume
Researcher
Dr Uttam Kumar
Datta
Citations
-
Contact Info
Resume
Education
Damodar M.M High School, Khulna
2016 - 2019
Doctoral Degree , Political Services Marketing, Non-profit Marketing, Entreprenuership Development, Education Marketin

Abstract: The aim of this research is to find the relationship of political services marketing concept with the all social, commercial organizations and individuals marketing in building a peaceful world. It is observed that lake of Marketing Philosophy in politics; political organizations are conflicting for winning power by using force creating older-aged traditional political process which is resulted civil war and battle war and interrupting the socio-economic development for peace in the world.  Now these services given by setting different ministries under the executive body of a State is called public services, but this study has investigated that it can be called as political services because it is being generated by a political process. The inferential analysis of this research finding also proved that there is a significant impact of political services marketing on the cross functional marketing activities of social, commercial organizations and individuals of the world for offering problem solving products in building peaceful world for ensuring the standard of living and happiness of the society. On the other hand, all countries of the world are complying the United Nations’ (UNs) goals in delivering political services marketing to the respecting nations for creating problems free peaceful world as the social organizations. If  all the nations of the world adopt political services marketing concept in politics to facilitate the individuals, social and commercial organizations for strengthening their performance in offering all problem solving products, it would be possible to build a peaceful world. The world new political services marketing concept in world politics can build a war-free (negative peace) and conflict free peaceful world because it can ensure a peaceful political competition for winning maximum voter-market by using non-profit marketing policies and strategies as it is found in an industry competition in winning maximum market share to be a market leader instead of tradition political culture for political reformation. This research concluded that the cross functional marketing activities of all individuals, social and commercial organizations of the world under political services marketing can build together a better peaceful world.

Realted Researchers