Resume
Researcher
Leonidas
Hatzithomas
Assistant Professor at University of Macedonia
Department of Business Administration
Citations
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Contact Info
Resume
About
Dr. Leonidas Hatzithomas is an assistant professor in the Department of Business Administration at the University of Macedonia, Greece. His research interests include humor in advertising, metaphors, gender issues, social media. He has published in a number of journals, including the International Marketing Review, International Journal of Advertising, Psychology & Marketing, Food Research International, Journal of Product & Brand Management, Journal of Gender Studies, Humor:International Journal of Humor Research, Journal of Marketing Communications, International Review on Public and Nonprofit Marketing, International Journal of Internet Marketing & Advertising, Journal of Customer Behaviour, Journal of Current Issues & Research in Advertising and Journal of Global Fashion Marketing.
Professional SkillsAdvertising
Branding
Strategic Marketing
Marketing Communication
Brand Management
Social Media Marketing
Communication
Marketing
Marketing Management
Customer Satisfaction
Research ExperienceAdjunct Lecturer
Cyprus University of Technology
January 2013 - Present
Modules taught: “Consumer Behavior”, “Current Issues in Advertising”
Adjunct Lecturer
Open University of Cyprus
September 2012 - Present
I am teaching the module "EDM65: Arts and Crafts in Communication" in the Master of Communication and Journalism.
Assistant Professor
University of Macedonia
June 2011 - Present
Modules taught: “Advertising”, "Public Relations", "Event Marketing Management", “Relationship Marketing”, "Interantional Marketing", “Brand Management”, “Strategic Marketing”, “Marketing Research”,
Adjunct Lecturer
Aristotle University of Thessaloniki
January 2011 - Present
Module taught: Communication and Promotion, Marketing Management, Current Issues in Advertising, Advertising & Consumer Behaviour
Research Assistant
Alexander Technological Educational Institute of Thessaloniki
January 2006 - Present
Courses: Customer Relationship Management and Production
Management.
Education
Aristotle University of Thessaloniki
2011 - 2014
Consumer Engagement - Social Media Analytics
Aristotle University of Thessaloniki
2006 - 2010
Marketing Communications - Advertising
Aristotle University of Thessaloniki
2003 - 2005
Informatics & Management
Aristotle University of Thessaloniki
1999 - 2003
Economics
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